Brand Voice & Messaging Guide
Every word your brand publishes shapes how people perceive you — yet most businesses have never formally defined their voice. This course teaches you the difference between brand voice (your consistent personality) and tone (how it adapts to different situations), and guides you through defining 3-5 voice attributes that capture your brand's personality. You'll create a tone spectrum for different channels and contexts, build a messaging hierarchy from tagline down to detailed product copy, craft a compelling value proposition using proven frameworks, and establish writing style guidelines that keep your team consistent. We cover maintaining voice consistency across social, email, web, and customer support, documenting everything in a voice guide, and training your team to use it. Your brand's voice is its personality in words — this course helps you define it and keep it consistent.
What You'll Learn
- ✓Distinguish between brand voice (consistent) and tone (adaptive)
- ✓Define 3-5 voice attributes that capture your brand personality
- ✓Create a tone spectrum for different situations and channels
- ✓Build a messaging hierarchy from tagline to detailed copy
- ✓Craft a compelling value proposition using proven frameworks
- +3 more covered in the lesson below
Topics Covered
Prerequisites
- → Basic understanding of your target audience
- → A brand identity or business to work with