Local SEO for Texas Businesses
For businesses that serve customers in a specific geographic area, local SEO is the difference between being found and being invisible. This course covers everything you need to dominate the local search results — starting with creating and optimizing your Google Business Profile (formerly Google My Business), which is the single most important factor for local pack rankings. You'll learn about NAP consistency (Name, Address, Phone) across the web, building local citations on directories like Yelp, BBB, and industry-specific platforms, developing a review generation and management strategy, creating geo-targeted content that ranks for "near me" searches, and implementing LocalBusiness Schema markup. We use Texas-specific examples throughout, but these strategies apply to any local business anywhere in the country.
What You'll Learn
- ✓Setting up and fully optimizing your Google Business Profile
- ✓Why NAP (Name, Address, Phone) consistency is critical and how to audit it
- ✓Building local citations on high-authority directories and platforms
- ✓Developing a review generation strategy that drives 5-star ratings
- ✓Responding to reviews (positive and negative) to build trust
- +3 more covered in the lesson below
Topics Covered
Prerequisites
- → A business with a physical location or defined service area
- → Completion of SEO Fundamentals or equivalent knowledge