⚙️Intermediate25 min|6 lessons
Technical SEO
Technical SEO is the foundation that all other SEO efforts are built on. If search engines can't efficiently crawl and index your site, no amount of content or link building will help. This intermediate course covers the infrastructure side of SEO: crawl budget management, XML sitemap creation and optimization, robots.txt configuration, Core Web Vitals (LCP, INP, CLS), HTTPS migration, site architecture and internal linking strategy, and how to diagnose common technical issues using Google Search Console. You'll learn to think like a search engine crawler and identify the bottlenecks that are silently hurting your rankings. This course bridges the gap between development and marketing teams.
What You'll Learn
- ✓What crawl budget is and how to optimize it for large sites
- ✓How to create and submit XML sitemaps to search engines
- ✓Writing robots.txt rules that guide crawlers without blocking important pages
- ✓Understanding Core Web Vitals — LCP, INP, and CLS — and how to improve them
- ✓Why HTTPS matters for SEO and how to migrate properly
- +3 more covered in the lesson below
Topics Covered
Crawl budget optimizationXML sitemapsRobots.txt configurationCore Web Vitals (LCP, INP, CLS)HTTPS & securitySite architectureGoogle Search Console
Prerequisites
- → Completion of SEO Fundamentals or equivalent knowledge
- → Basic understanding of how websites are built and hosted