PPC & Google Ads
PPC Campaigns That Maximize Every Dollar
Precision-targeted paid search and display campaigns. High-intent traffic. Measurable ROI. No wasted spend.
PPC Campaign Types We Manage
Google Search Ads
Text ads on search results, keyword targeting
Google Display Ads
Banner ads across 2M+ websites
Google Shopping Ads
Product listings with images, prices, reviews
YouTube Video Ads
Pre-roll, in-stream, discovery ads
Remarketing/Retargeting
Re-engage visitors who didn't convert
Local Service Ads
Google Guaranteed badge, pay-per-lead
Microsoft/Bing Ads
Additional search volume at lower CPC
Social Media Ads
Facebook, Instagram, LinkedIn paid campaigns
Frequently Asked PPC Questions
How much should I budget for PPC?
Your PPC budget depends on your industry, goals, and competition. We recommend a minimum starting budget of $1,500/month for meaningful results, but we can provide a more specific recommendation after a free audit.
How quickly will I see results from PPC?
PPC can drive traffic and leads almost immediately after a campaign is launched. However, it typically takes 2-3 months to gather enough data to fully optimize campaigns for maximum ROI.
What's the difference between PPC and SEO?
PPC involves paying for ads to appear in search results, providing immediate visibility. SEO focuses on earning organic (free) traffic through content and technical optimization, which builds long-term authority.
Do I need a landing page for my ads?
Yes. Sending paid traffic to a dedicated, conversion-focused landing page almost always results in a higher conversion rate than sending it to your homepage. We can design and build these for you.
What is quality score and why does it matter?
Quality Score is Google's rating of the quality and relevance of your keywords and PPC ads. A higher Quality Score leads to lower prices and better ad positions.
Do you manage Facebook/Instagram ads too?
Yes, our PPC services include paid social campaigns on platforms like Facebook, Instagram, and LinkedIn. We can create an integrated strategy that covers both search and social advertising.
Ready to Grow Your Business?
Let's build a digital marketing strategy that drives real results. Get in touch with our team and discover what Vanguard can do for you.
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