Google Ads Fundamentals
Google Ads is the most powerful paid advertising platform on the planet, putting your business in front of people actively searching for what you offer. This course takes you from zero to confident — covering how the Google Ads auction works, the different campaign types (Search, Display, Shopping, Video, Performance Max), account structure best practices, keyword research for PPC, match types (broad, phrase, exact), bidding strategies (manual CPC, maximize conversions, target ROAS), and the three components of Quality Score. You'll learn to read performance metrics, set up ad extensions, and build campaigns that deliver real ROI. Whether you're managing your own ad spend or preparing for a career in PPC, this is your essential starting point.
What You'll Learn
- ✓How the Google Ads auction determines ad placement and cost
- ✓Setting up campaigns with proper structure (campaigns > ad groups > ads)
- ✓Choosing the right keyword match types for your goals
- ✓Understanding and improving Quality Score
- ✓Selecting the right bidding strategy for your budget
- +2 more covered in the lesson below
Topics Covered
Prerequisites
- → No prior Google Ads experience required
- → Basic understanding of digital marketing concepts helpful