Facebook & Instagram Advertising
Meta's advertising ecosystem reaches over 3 billion people monthly, making it one of the most powerful platforms for reaching your target audience. This course covers everything from navigating Meta Ads Manager to building sophisticated campaign strategies. You'll master campaign objectives and when to use each one, audience targeting (custom audiences, lookalike audiences, interest-based targeting), ad creative formats across Feed, Stories, and Reels, and Meta's Advantage+ AI-powered automation. We dive deep into the Meta Pixel and Conversions API for accurate tracking, retargeting strategies that recover lost conversions, A/B testing frameworks, and budget optimization techniques. By the end, you'll know how to launch, manage, and scale campaigns that deliver measurable results on Facebook and Instagram.
What You'll Learn
- ✓Navigate Meta Ads Manager and set up campaigns
- ✓Build custom and lookalike audiences for precise targeting
- ✓Create scroll-stopping ad creative for Feed/Stories/Reels
- ✓Set up the Meta Pixel and Conversions API for tracking
- ✓Use Advantage+ campaigns for AI-powered optimization
- +3 more covered in the lesson below
Topics Covered
Prerequisites
- → Basic understanding of social media marketing
- → A Facebook Business Page or access to one