LinkedIn Advertising for B2B
LinkedIn is the undisputed leader in B2B advertising, offering targeting capabilities no other platform can match. This course teaches you how to leverage LinkedIn Campaign Manager to reach decision-makers by job title, company size, industry, seniority, and skills. You'll learn campaign objectives, the differences between Sponsored Content, Message Ads, Dynamic Ads, and Document Ads, and how to use LinkedIn's native lead gen forms to capture leads without sending users off-platform. We cover account-based marketing (ABM) strategies, matched audiences for retargeting, and realistic budget considerations — LinkedIn's CPCs are higher, but the lead quality is unmatched. You'll also learn conversion tracking setup, creative best practices for the LinkedIn feed, and how to analyze ROI for B2B campaigns with longer sales cycles.
What You'll Learn
- ✓Why LinkedIn Ads command higher CPCs but deliver superior B2B lead quality
- ✓Set up LinkedIn Campaign Manager and choose the right objectives
- ✓Target decision-makers by job title/seniority/company size/industry
- ✓Build matched audiences using email lists and website visitors
- ✓Create native lead gen forms that convert without leaving LinkedIn
- +3 more covered in the lesson below
Topics Covered
Prerequisites
- → Basic understanding of B2B sales cycles
- → Experience with at least one other ad platform helpful