Retargeting & Remarketing Strategies
97% of first-time visitors leave without converting — retargeting is how you bring them back. This course covers the full spectrum of retargeting and remarketing strategies across Google, Meta, and LinkedIn. You'll learn the difference between pixel-based and list-based retargeting, how to segment audiences by behavior (cart abandoners, page viewers, time on site), frequency capping to avoid ad fatigue, and sequential messaging that tells a story across multiple touchpoints. We cover dynamic product retargeting for e-commerce, cross-platform retargeting strategies that follow users across the web, and how to measure retargeting ROI with incremental lift testing. The course also addresses privacy considerations in a post-iOS 14.5 world, including cookieless tracking alternatives and server-side solutions.
What You'll Learn
- ✓The difference between retargeting and remarketing
- ✓Set up tracking pixels on Google/Meta/LinkedIn for retargeting
- ✓Segment audiences by engagement level and purchase intent
- ✓Apply frequency caps to prevent ad fatigue
- ✓Build sequential ad narratives that guide users to conversion
- +3 more covered in the lesson below
Topics Covered
Prerequisites
- → Experience running at least one ad campaign
- → Understanding of tracking pixels (Google Tag/Meta Pixel)