Google Analytics 4 Mastery
Google Analytics 4 represents a fundamental shift from session-based to event-based tracking — and most marketers are still struggling to make the transition. This course takes you from setup to mastery, covering GA4's event-based data model, how to install GA4 with Google Tag Manager properly, navigating the new reports (Acquisition, Engagement, Monetization, Retention), creating custom events and parameters for your specific business needs, and building Explorations for advanced funnel and path analysis. You'll learn to set up conversion tracking for key business actions, build audiences in GA4 for Google Ads remarketing, integrate GA4 with Google Ads for bidding optimization, and configure data retention and privacy settings for GDPR and CCPA compliance. This is the analytics foundation every digital marketer needs in the post-Universal Analytics era.
What You'll Learn
- ✓Understand GA4's event-based model vs Universal Analytics sessions
- ✓Set up GA4 with Google Tag Manager properly
- ✓Navigate GA4's reports (Acquisition, Engagement, Monetization, Retention)
- ✓Create custom events and parameters for your business
- ✓Build Explorations for advanced funnel and path analysis
- +3 more covered in the lesson below
Topics Covered
Prerequisites
- → Access to a website you can add tracking to
- → A Google account