Content Marketing Strategy

Content marketing generates 3x more leads than outbound marketing at 62% less cost — but only when it's strategic. This course teaches you how to build a content marketing engine that drives long-term organic growth. Starting with audience research and persona development, you'll learn to create content pillars aligned with business goals, map content to funnel stages (TOFU awareness, MOFU consideration, BOFU decision), and build topic clusters using the hub-spoke model for maximum SEO impact. We cover multi-channel distribution strategies, the art of repurposing one piece of content into 10+ formats, editorial calendar management, and content production workflows that scale. Most importantly, you'll learn to measure content ROI beyond vanity metrics — tying content performance to actual business outcomes like leads, pipeline, and revenue.