Video Marketing & YouTube SEO
Video is the most engaging content format on the internet, and YouTube is the world's second-largest search engine. This course teaches you how to create video content that ranks in YouTube search and gets recommended through the Suggested algorithm. You'll learn YouTube SEO — optimizing titles, descriptions, tags, and chapters for discoverability — and the psychology behind thumbnails that drive clicks. We cover scripting frameworks (hook, problem, solution) that keep viewers watching, affordable equipment setups for professional-quality production, and editing workflows that save time. You'll also learn how YouTube Shorts can accelerate channel growth, strategies for distributing video across social, email, and blog, and how to read YouTube Analytics to continuously optimize your content strategy.
What You'll Learn
- ✓How the YouTube algorithm ranks videos in Search and Suggested
- ✓Optimize titles/descriptions/tags/chapters for YouTube SEO
- ✓Design click-worthy thumbnails that boost CTR
- ✓Script videos using proven frameworks (hook/problem/solution)
- ✓Set up affordable equipment for professional-quality video
- +3 more covered in the lesson below
Topics Covered
Prerequisites
- → No video production experience required
- → A YouTube channel or willingness to create one