Email Marketing Mastery
Email marketing delivers an average 36:1 ROI — the highest of any marketing channel — and it's the only channel you truly own. This course teaches you everything from building your email list with ethical growth tactics and compelling lead magnets, to segmenting subscribers for personalized messaging that converts, to building automation sequences (welcome series, nurture drips, cart abandonment recovery). You'll master subject line writing and email copywriting that drives opens and clicks, learn to design mobile-first emails that render perfectly on every device, and ensure deliverability with proper SPF, DKIM, and DMARC authentication. We cover A/B testing strategies for subject lines, content, and send times, reading email analytics and benchmarking against industry standards, and advanced tactics like behavioral triggers and dynamic content personalization.
What You'll Learn
- ✓Why email delivers 36:1 ROI and how to capture it
- ✓Build email lists using opt-in forms, lead magnets, and ethical growth tactics
- ✓Segment your list for personalized messaging that converts
- ✓Build automation sequences (welcome series, nurture drips, cart recovery)
- ✓Write subject lines and email copy that drive opens and clicks
- +3 more covered in the lesson below
Topics Covered
Prerequisites
- → Access to an email marketing platform (Mailchimp, ConvertKit, etc.)
- → A website or landing page to collect emails