Podcast Marketing & Growth
Podcasting is one of the most effective ways to build deep relationships with your audience — listeners spend 30-60 minutes with your content, creating a level of trust no social post can match. This course walks you through the complete podcast lifecycle: choosing a format and positioning that stands out in your niche, setting up affordable recording equipment and software, editing and producing polished episodes efficiently, and distributing to all major platforms via RSS. You'll learn to write SEO-optimized show notes that drive organic traffic, book high-value guests that grow your audience, promote episodes across social, email, blog, and YouTube, and explore monetization through sponsors, affiliates, and premium tiers. Whether you're launching a brand podcast or a personal show, this course gives you the blueprint.
What You'll Learn
- ✓Choose a podcast format and positioning that stands out
- ✓Set up affordable recording equipment and software
- ✓Edit and produce polished podcast episodes efficiently
- ✓Distribute to all major platforms via RSS
- ✓Write SEO-optimized show notes that drive organic traffic
- +3 more covered in the lesson below
Topics Covered
Prerequisites
- → No podcasting experience required
- → A microphone and computer