Data-Driven Marketing Decisions
Gut feelings are expensive in marketing. This advanced course teaches you how to build a data-driven marketing culture where every decision is informed by evidence. You'll learn to define KPIs that actually predict business success (not vanity metrics), design dashboards that surface actionable insights, understand marketing mix modeling for budget optimization, and allocate budgets based on data and expected ROI. We cover basic forecasting techniques to predict campaign performance, creating executive-ready marketing reports and presentations that get stakeholder buy-in, and avoiding common data pitfalls like correlation vs causation, survivorship bias, and the law of small numbers. Whether you're a marketing manager justifying spend or a CMO presenting to the board, this course gives you the analytical framework to make confident, data-backed decisions.
What You'll Learn
- ✓Build a data-driven marketing culture in your organization
- ✓Define KPIs that actually predict business success (not vanity metrics)
- ✓Design dashboards that surface actionable insights
- ✓Understand marketing mix modeling for budget optimization
- ✓Allocate marketing budgets based on data and expected ROI
- +3 more covered in the lesson below
Topics Covered
Prerequisites
- → Familiarity with Google Analytics or similar analytics tools
- → Experience managing marketing campaigns with budgets