Digital Marketing Strategy Foundations
Strategy without tactics is the slowest route to victory — tactics without strategy is the noise before defeat. This course teaches you how to build a comprehensive digital marketing strategy that aligns every channel, campaign, and dollar with business goals. You'll learn to distinguish between strategy (direction) and tactics (execution), conduct market and audience analysis, perform SWOT analysis specific to digital marketing, select the right channels for your business and budget, plan and allocate budgets across channels, and design integrated campaigns that work together rather than in silos. We cover building a 12-month marketing calendar with key milestones, setting up OKR and KPI frameworks for measuring strategy success, and presenting your strategy to stakeholders to get buy-in and budget approval. This is the course that turns you from a channel specialist into a strategic marketer.
What You'll Learn
- ✓Distinguish between strategy (direction) and tactics (execution)
- ✓Conduct market and audience analysis to inform your strategy
- ✓Perform a SWOT analysis specific to digital marketing
- ✓Select the right marketing channels for your business and budget
- ✓Plan and allocate budgets across channels based on goals
- +3 more covered in the lesson below
Topics Covered
Prerequisites
- → Basic understanding of major digital marketing channels
- → Some business or marketing experience helpful