Marketing Funnel Optimization

The traditional marketing funnel (AIDA) is evolving into a flywheel — but the core principle remains: guide prospects from awareness to purchase, then turn them into repeat customers and advocates. This course teaches you how to optimize every stage of the modern marketing funnel. At the top (TOFU), you'll design content and campaigns that drive qualified awareness. In the middle (MOFU), you'll build nurturing sequences that educate and build trust. At the bottom (BOFU), you'll optimize conversion points — landing pages, checkout flows, proposals. Beyond the sale, you'll develop retention strategies that increase customer lifetime value and reduce churn. We cover funnel analytics to identify exactly where you're losing people, calculating and optimizing customer lifetime value, and automating funnel stages using marketing tools and CRM. This is the framework that connects all your marketing activities into a coherent growth system.