Growth Hacking for Small Business

Growth hacking isn't about shortcuts — it's about being scientific, scrappy, and relentless in finding what drives growth for your specific business. This course teaches the experiment-driven mindset that helped companies like Dropbox, Airbnb, and Hotmail achieve explosive growth on minimal budgets. You'll learn to design growth loops that compound over time, calculate your viral coefficient and build viral mechanics into your product or service, create referral programs that incentivize word-of-mouth, and apply product-led growth principles that reduce acquisition costs. We cover guerrilla marketing tactics for physical and digital channels, running rapid experiments using the ICE prioritization framework (Impact, Confidence, Ease), identifying and exploiting low-budget growth channels, and scaling winning experiments without breaking what already works. This is advanced growth strategy for founders, marketers, and anyone who needs to do more with less.