E-Commerce Marketing Blueprint
E-commerce marketing is a unique discipline that combines SEO, paid advertising, email automation, and conversion optimization into a revenue-driving machine. This course covers the complete e-commerce marketing playbook: optimizing product pages for both SEO and conversion (titles, descriptions, images, reviews, schema markup), setting up Google Shopping campaigns with optimized product feeds, launching Facebook and Instagram Shopping for social commerce, and building automated email flows that recover lost sales and drive repeat purchases. You'll learn upselling and cross-selling strategies that increase average order value, review generation programs for social proof, and how to evaluate marketplace strategies (Amazon, Etsy) alongside your own store. We track the metrics that matter — AOV, customer lifetime value, ROAS, and cart abandonment rate — so you can make data-driven decisions that grow revenue.
What You'll Learn
- ✓Optimize product pages for both SEO and conversion
- ✓Set up Google Shopping campaigns with optimized product feeds
- ✓Launch Facebook/Instagram Shopping for social commerce
- ✓Build automated email flows (cart recovery, post-purchase, win-back)
- ✓Implement upselling and cross-selling strategies that increase AOV
- +3 more covered in the lesson below
Topics Covered
Prerequisites
- → An e-commerce store or plans to launch one
- → Basic understanding of digital marketing channels