B2B Lead Generation

B2B lead generation is fundamentally different from B2C — longer sales cycles, multiple decision-makers, higher deal values, and a need for trust and education before purchase. This course covers both inbound and outbound lead generation strategies. On the inbound side, you'll learn to build content funnels that attract decision-makers, use LinkedIn for organic and paid B2B lead generation, and create B2B content that addresses the needs of buying committees. For outbound, you'll design prospecting sequences that get responses, not spam filters. We cover lead scoring models that prioritize sales-ready leads, CRM pipeline setup and automation, aligning sales and marketing with SLAs and shared metrics, building lead nurturing sequences for long sales cycles, and implementing account-based marketing for high-value targets. This course bridges the gap between marketing and revenue.