Online Reputation Management

Your online reputation is your most valuable digital asset — 93% of consumers say online reviews influence their purchasing decisions, and a single viral negative experience can undo years of brand building. This course teaches you proactive and reactive reputation management strategies. You'll learn to build a review management strategy across Google, Yelp, and industry-specific platforms, respond to negative reviews professionally and constructively, generate positive reviews with ethical proactive strategies, and set up brand monitoring and social listening alerts. We cover managing your brand's search engine results page (SERP) so positive content outranks negative, creating a crisis communication plan before you need one, using online PR and media relations to build positive presence, and executing reputation recovery strategies for brands that have been damaged. Whether you're protecting a strong reputation or rebuilding a tarnished one, this course is your playbook.