🚀Beginner25 min|6 lessons
How to Set Up Google Ads
This hands-on course walks you through every step of setting up Google Ads from scratch. You'll create your account, configure billing, build your first Search campaign, write compelling ad copy, choose the right keywords, set daily budgets and bid strategies, and launch. We cover the exact settings Google buries in menus — like turning off Search Partners, disabling auto-applied recommendations, and choosing manual CPC over Smart Bidding when you're starting out. By the end, you'll have a live campaign running with proper conversion tracking, negative keywords, and ad extensions configured correctly. No wasted spend on day one.
What You'll Learn
- ✓Create and configure a Google Ads account from scratch
- ✓Build a properly structured Search campaign with ad groups
- ✓Choose the right keyword match types and add negative keywords
- ✓Write ad copy that follows Google's best practices for Quality Score
- ✓Set up conversion tracking with Google Tag Manager
- +3 more covered in the lesson below
Topics Covered
Account creation & billingCampaign structureKeyword match typesAd copy & extensionsBudget & biddingConversion tracking setup
Prerequisites
- → A Google account
- → A website or landing page to send traffic to