📊Beginner20 min|5 lessons
How to Set Up Google Analytics 4
Google Analytics 4 is the standard for web analytics, but its event-based model confuses most people coming from Universal Analytics. This course walks you through the entire setup: creating your GA4 property, installing the tracking code (via GTM or direct), configuring data streams, setting up key events like form submissions and button clicks, enabling enhanced measurement, and building the reports you'll actually use. We cover the exact steps to set up conversion tracking, create custom audiences for remarketing, connect to Google Ads, and configure data retention settings. You'll finish with a fully functional GA4 property that tracks what matters for your business.
What You'll Learn
- ✓Create a GA4 property and install the tracking code
- ✓Understand the event-based data model vs the old session model
- ✓Configure enhanced measurement for automatic event tracking
- ✓Set up custom events and mark them as conversions
- ✓Build real-time, acquisition, and engagement reports
- +3 more covered in the lesson below
Topics Covered
GA4 property setupData streams & tracking codeEvents & conversionsEnhanced measurementReports & explorationsGoogle Ads linking
Prerequisites
- → A website you control
- → A Google account