🏷️Beginner20 min|5 lessons
How to Set Up Google Tag Manager
Google Tag Manager is the control center for all your marketing tags. Instead of asking a developer to add tracking scripts every time, GTM lets you manage everything from a single dashboard. This course covers installing the GTM container on your site, understanding the tag-trigger-variable model, deploying your first tags (GA4, Google Ads conversion tracking, Facebook Pixel), and setting up custom event tracking for form submissions, button clicks, scroll depth, and video views. We walk through the Preview & Debug mode so you can verify tags fire correctly before publishing. You'll also learn workspace management, version control, and how to organize tags so your container stays clean as it grows.
What You'll Learn
- ✓Install Google Tag Manager on any website
- ✓Understand the tag-trigger-variable model
- ✓Deploy GA4 and Google Ads conversion tracking tags
- ✓Set up Facebook/Meta Pixel through GTM
- ✓Create custom triggers for form submissions, clicks, and scroll depth
- +3 more covered in the lesson below
Topics Covered
GTM installationTags, triggers & variablesGA4 tag setupGoogle Ads conversion tagCustom event trackingPreview & debug mode
Prerequisites
- → A website you control
- → A Google account