📱Beginner25 min|6 lessons
How to Set Up Facebook & Instagram Ads
Meta's ad platform (Facebook & Instagram) is the most powerful social advertising tool available, but the Business Suite interface is overwhelming. This course cuts through the noise. You'll set up your Business Manager, create an ad account, install the Meta Pixel on your website, verify your domain, and build your first campaign using the correct objective. We cover audience targeting — custom audiences, lookalike audiences, interest targeting, and retargeting — so you reach people who are actually likely to buy. You'll learn how to create effective ad creative, set budgets, and read the metrics that matter (not vanity metrics). By the end, you'll have a live campaign running on both Facebook and Instagram.
What You'll Learn
- ✓Set up Meta Business Manager and ad accounts correctly
- ✓Install the Meta Pixel and verify your domain
- ✓Choose the right campaign objective for your goal
- ✓Build custom, lookalike, and interest-based audiences
- ✓Create ad sets with proper placement and budget settings
- +3 more covered in the lesson below
Topics Covered
Business Manager setupMeta Pixel installationCampaign objectivesAudience targetingAd creative best practicesBudget & bidding
Prerequisites
- → A Facebook Business page
- → A website with a product or service to promote