How to Set Up Google Search Console

Google Search Console is the most important free SEO tool — it's Google telling you exactly how it sees your site. This course walks you through verifying your domain (DNS, HTML file, or Google Analytics methods), submitting your sitemap, understanding the Coverage and Indexing reports, identifying and fixing crawl errors, and using the Performance report to find your highest-potential keywords. We cover the URL Inspection tool for debugging specific pages, the Removals tool for clearing outdated content from search results, and how to set up email alerts so you're notified when Google finds issues. You'll also learn how to use Search Console data to prioritize your SEO work — which pages to optimize first, which queries to target, and where you're losing clicks to competitors.