LinkedIn Content Strategy for B2B
LinkedIn is the most underutilized marketing channel in B2B — and the organic reach is still incredible compared to other platforms. This course teaches you how to build a content strategy that generates inbound leads and positions you as a thought leader in your industry. You'll learn how the LinkedIn algorithm distributes content, the difference between personal brand and company page strategies, which content formats work best (text posts, carousels, video, newsletters, articles), and how to write opening hooks that stop decision-makers mid-scroll. We cover commenting strategies that expand your reach, employee advocacy programs for company-wide amplification, using LinkedIn Sales Navigator for targeted outreach, and converting LinkedIn engagement into actual pipeline and revenue. Whether you're a founder, marketer, or sales professional, this course turns LinkedIn from a resume site into a lead generation engine.
What You'll Learn
- ✓How the LinkedIn algorithm distributes content
- ✓Build a personal brand that generates inbound opportunities
- ✓Choose between text posts/carousels/video/newsletters/articles
- ✓Write opening hooks that stop decision-makers mid-scroll
- ✓Develop a commenting strategy that expands your reach
- +3 more covered in the lesson below
Topics Covered
Prerequisites
- → A LinkedIn profile (personal or company)
- → B2B business context helpful