TikTok Marketing for Brands
TikTok has fundamentally changed how people discover brands and products — and it's not just for Gen Z anymore. This course teaches you how to build a brand presence on TikTok, starting with understanding how the For You Page algorithm surfaces content to new audiences. You'll learn to identify and ride trends before they peak, create engaging short-form video content (hooks in the first 2 seconds, pacing, editing techniques), and optimize videos for TikTok Search with keywords and captions. For e-commerce brands, we cover TikTok Shop setup and social commerce strategies. You'll also navigate TikTok Ads Manager for paid promotion, develop an authentic brand voice that resonates with TikTok's community, and learn to track and measure marketing performance with TikTok's analytics tools.
What You'll Learn
- ✓How the TikTok algorithm surfaces content on the For You Page
- ✓Identify and ride trends before they peak
- ✓Create engaging TikTok content (hooks in first 2 seconds, pacing, editing)
- ✓Optimize videos for TikTok Search with keywords
- ✓Set up TikTok Shop for social commerce
- +3 more covered in the lesson below
Topics Covered
Prerequisites
- → A TikTok Business account
- → Willingness to create short-form video content